Thursday, 21 February 2013

Who holds the most power in terms of influencing what films get made and seen?

There are varied groups within film production, including; marketing, distribution and exhibition. These groups help depend on how films are seen. However, there are many groups influencing how films get made, these include; studios, writers, producers, production cast and the director. All of these different groups help to influence how films get made and seen, by having different interests in all different types of films means that a range of different genres are made depending on how past films may have been done.

It is believed that the audience has the main influence and power on what films are made and then seen. This is because without the audience a film would not be seen therefore no money would be made towards the film. Films may be produced depending on what types of genres and production companies may have been successful. For example, Warner Bro's success with the audience in the first ever Harry Potter film allowed them to continue to make 7 more. Without the audience spreading the word on their view of the film and people writing reviews on how they view it, the films may not have had the success that they had.

However, without things such as marketing, the audience would be unable to see that the film has been released and have no idea about it. This is why the marketing and distribution may have the power on which films get made and seen. This is because without the marketing films would not be advertised in any way through things such as adverts and merchandise. Also, without the film distribution films, audiences would not be able to view the films in cinemas. Without the marketing and distribution audiences would be unable to know about the films therefore the audiences may not be ones with all the power but the marketing and distribution may be.

However, although it is argued that both the audience then marketing and distribution have a large amount of power, it is believed that the 'star' has the largest amount of power overall. This is because without the chosen star the film would not be able to be made. Also, with chosen stars such as Ryan Gosling, because of their popularity and 'fans', people are more likely to go and see the film because of their favorite star is involved in it. With love films such as The Notebook having high popularity involving what women call a heartthrob Ryan Gosling, the film brought in a large sum of money. Because of this, it means that the star of the film may have the largest power because of who they are, and the audiences are attracted to them. Involving these stars means that people are more likely to pay money to see these films.

In conclusion, I believe that the stars have the main power within what films get made and seen, this is because when people see that their favourite stars are involved in a new film, they are more likely to go and see the film, this then brings more money in for the production company.

Film classification research

How are films classified?
Films are usually watched by a team of 2 who then measure it on language, sexual content and violence. From here they reach the age rating by applying the standards and criteria contained in the classification guidelines.

Why are they classified?
Films are classified in order to protect children from unsuitable and harmful content in films and videos and to give consumers information they may need about a particular film or video before deciding whether or not to view it.

By whom?
Usually by a team of 2 whom write their review and compare to come to an agreement, if no agreement is made, decision is given to a senior examiner.

Film classification is a crucial part of film distribution. Why?


How effective is film classification?
Even though films are classified, most children are still able to access the films through other ways other than the cinema, e.g. LoveFilms, DVD, internet. Although the films have the classifications, they do not stop people under the age watching them.

Have you watched films classified as 18 when you were below this age?
Yes, through easy access of a DVD.

Does film classification work for home viewing? E.g. LoveFilm, Netflix, DVD, downloads.
Film classification does not work for home viewing, this is because anyone is able to get access to any film without parental consent.

Can parents and guardians be trusted to monitor what children are viewing?
The only control parents may have is by putting a pin on the TV so children are unable to watch films with a high age rating, on things such as LoveFilm and Netflix, they are also able to view what their child may have last watched.

Should they have this responsibility? How effectively can they monitor their children's viewing?
I think parents should have this responsibility because the film classifications are there for a reason meaning that parents should have the responsibility in preventing their children from viewing the violence and sexual content the films may have been rated because of.

What do you think the balance between state intervention and individual responsibility should be?
Although the state intervention is important, i do not think they have a high responsibility. Individual responsibility should be the higher percentage on what they allow their children to watch and preventing them, if they are underage of the film classification, from viewing the things they should not. The film classification was put there to prevent children underage from viewing it, meaning that the individual had the higher responsibility on controlling whether they do view it or not.

Sunday, 17 February 2013

Film distribution research

1. Over one weekend, how many separate screenings are there?
Shepherds Bush Vue cinema has 50 separate screenings on the Saturday and Sunday.
London- Stratford Vue have 51 separate screenings on the Saturday, and the Sunday.

2. How many films in total are being exhibited?
Shepherds Bush Vue have 19 films in total being exhibited and London- Stratford Vue have 16 films in total being exhibited in total over the weekend.

3.How many films are being screened several times at the same cinema?
16 films are being screened several times at Shepherds Bush Vue and
13 films are being screened several times at London- Stratford Vue.

4. Of these, how many are being screened at more than one cinema at the same time?
Looking at several cinemas, films such as The Hobbit: An unexpected journey, are being shown at some cinemas, it is not being shown as screening in other cinemas. Also, films such as Wreck-it Ralph are being shown in all cinemas researched, being a children's film, is screened at morning times, whereas films such as Lincoln are being filmed late afternoon/Evening.

5. Express the number of unique screenings as a percentage of the total screenings.
There are many unique screenings that go on within the cinema. These range from 'Scene' which is aimed towards adults including comfortable seating and a private bar, 'Xtreme' which involves a new experience in the cinema with 'super-sized' sound and vision, and other may be marked with 'AD', this stands for audio description which means they offer headphones which allows you to sit in the film and listen through the audio description to the film.
12 out of the 19 separate films being screened offer the Audio Description, wheres as only 6 films offer the 'Scene' Screening and 3 offer the 'Xtreme' screenings. Compared to the standard screenings, there are a large number of screenings that involve a unique experience within the cinema.

6. Express the total number of films in relation to the total number of screenings.
Over the weekend with 50 separate screenings on both Saturday and Sunday in both cinemas, all up to 16 films have their share of screenings. With films such as Les Miserables being released up to 4 weeks ago, it is now only being shown up to 3/4 times within a day. However, with new releases such as A good day to die hard being shown up to 14 times within a day. This means that all the new releases gain the most screenings, whereas the amount of weeks after the release date, the number of screenings start to decrease gradually.

7. What conclusions can you draw about film distribution in the UK?
Within the cinemas researched I have found that all films have a high chance of being shown within cinemas, and have a chance of being seen for many weeks. Depending on the popularity of the films may depend on how long they stay within the cinema. Seeing as I researched two popular cinemas within London, films I think this effects the screenings as there are films being shown that were released in summer, whereas if I was to research a small cinema, the films released in summer would not be shown.